The advertiser Dar Al Amal has recently come up with a social advertising print campaign about the women anti-abuse crusade, executed by Memac Ogilvy & Mather Dubai, UAE. The public awareness campaign is for the brand name Counseling Services for Abused Women. The advertiser shows exactly its full understanding of the plight of abused women all over the world. The campaign’s copy of “Help Her Feel Human Again” is the truest description of what happens to women under abuse: the demise of their mental, psychological, and emotional health. They die before their time, if the abuse, indeed, even stops. For some, abuse has literally killed them.
Abuse is a universal phenomenon. It cuts across all economic levels, cultures, and geographies. It can occur in a tribal society, as well as in a metropolitan setting. Both rich and poor women fall into this predicament. Abuse knows no religion, although some abusive practices that are borne of religious belief may not be construed by the female victims of abuse as such. This is, perhaps, the highest form of abuse next to being killed. Some victims do not even know that they are victims.
One out of three women in the world is a victim of abuse. Abuse is a top killer of women. It can come in various forms, aside from physical death, such as domestic violence or physical battery and sexual abuse such as rape. Abuse is, ultimately, not about abuse. It is about power. Abuse is what happens when gender that has been dictated by the norms of society, rears its ugly head. Abuse is a byproduct when the female sector of society is value-judged by the laws of gender, as perpetrated by the male sector of society that basks in the glory of a patriarchal mindset.
http://trendsupdates.com/the-unfeeling-and-lifeless-doll-women-anti-abuse-ad/
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